Charlie Sheen within the New Fiat business
Charlie Sheen might not be #Winning anymore, however he is found the way to urge paid: by hawking merchandise from corporations that need to borrow his dangerous boy image. this is often Fiat's second foray into celebrity-driven advertising, when they used Jennifer Lopez for his or her 1st campaign. That famous finishorsement did not end therefore well, when it turned out she'd shot a whole business regarding what proportion she loved the Bronx while not leaving a group in LA.
Sheen's ad, known as "House Arrest," makes lightweight of his legal hassle, imagining him serving his (fictional) house arrest by driving hot laps through the rooms of his mansion. Sheen may be spared the backlash J.Lo endured, though, as a result of when he steps out of the driver's seat in his ankle monitor and wraps his arms round the lovely Catrinel Menghia, the scene a minimum of rings true to his character. it'd be morally tone deaf, however it's believable.
Basically, Charlie Sheen driving a automobile down his hallway is additional credible than J.Lo being caught dead within the Bronx:
