In the video, the 23-year-old pop singer pays homage to Stanley Kubrick’s 1971 film, A Clockwork Orange, with a variety of wigs and vintage-styled get-ups.
Director Melina Matsoukas, who created the superstar's controversial and successful “We Found Love” and “S&M” videos, is back at the helm on this one too.
Take a look at the latest from Rihanna below and see what you think ...
Rihanna - You Da One (Official Video)
“We Found Love” has just become the biggest hit of Rihanna's career by remaining at #1 for an eighth consecutive week. Can "You Da One" measure up?